Network Firm News

Friday, June 01, 2007

PinHawk Technology Delivers News from TRIAL.COM® Member Firm Websites to 8,000 Attorneys

The Network of Trial Law Firms, Inc. (TRIAL.COM®) has selected PinHawk to produce and distribute its weekly electronic newsletter.

The new TRIAL.COM® weekly email aggregates news from the 110 offices of the organization’s 26 member law firms in the U.S. and Canada, as well as from its web site at TRIAL.COM®. The Network’s weekly email is distributed to the organization’s 6,000 attorneys at member firms and to more than 2,000 clients.

Ellis Mirsky, Esq., Executive Director and General Counsel of the Network, said, "We need to keep 6,000 attorneys in member law firms informed about activities across the Network. We also want to let the legal community know about professional accomplishments of our 26 member firms. Our weekly email meets those goals. PinHawk’s software crawls member firm websites collecting relevant news. In minutes, I review and edit the collection of news articles and send it to our 8,000 address email distribution list. We produce a high quality, up-to-date newsletter in a fraction of the time that would otherwise be required."

PinHawk’s Joe Bookman says, “The Network’s TRIAL.COM® email is a perfect application of PinHawk technology. We take content from many on-line sources (in this case, 26 member firm websites), and bring everything together into one email. Collection and distribution are done automatically. Each member firm contributes content to the TRIAL.COM® newsletter simply by updating their website. They don’t have to become involved in the newsletter editing process. We help the Network produce a great communication tool with a minimum of human resource. The materials are already on the web. We publish it in an easy-to-read format with hyperlinks to member firm websites. It’s an effective traffic driver as well.”

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