Network Firm News
Lawyer Recognize Importance of Marketing
Various methods used to hone business development skills
Tracy Carbasho -- Pittsburgh Business Times -- From the September 20, 2002 print edition
Law firm develops Marketing/Business Development Olympics to encourage attorneys to develop and use their marketing skills by completing various tasks. Each task suggested by the coordinators varied in degree of difficulty and the corresponding number of points. For example, developing an e-mail contact list was worth three points, while speaking at a trade organization brought in 40 points.
-- educate yourself about clients
-- find out what a client's needs are
-- work on maintaining existing clients
-- remember to respond to clients in a timely fashion
-- be a good attorney
-- develop relationships
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